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A fair review. Working as a statistician in social and market research I was always very conscious of the difficulties you discuss, though that was the age of Osgood, Guttman, Fishbein and so on, long before AI made its appearance.

In section "Measurement all the way down":

"But just because two people use the same word for something does mean: 1) they mean the same thing with that word; or 2) either of them really understand what that word means, when it comes down to it."

- I wonder if the word 'not' is missing between 'does' and 'mean' ?

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